Indian designer Pujaa Shah took the legacy of traditional Indian craftsmanship to the global stage at Cannes Film Festival 2026 as Bollywood actress Mouni Roy appeared in a handwoven Gujarat Patola from The House of Patola.
The ensemble, handcrafted over 240 hours by skilled artisans, became a celebration of India’s rich textile heritage and the timeless beauty of handmade fashion.
Known for preserving and promoting authentic Patola weaving, Pujaa Shah designed the look with the vision of presenting India’s artistic legacy to an international audience while keeping the soul of the craft intact. Every detail of the ensemble reflected precision, tradition, and the dedication of artisans who continue to keep centuries-old techniques alive.
Celebrity stylist Devrishi Krishan Sharma brought the vision to life by styling Mouni Roy for the prestigious appearance at Cannes, creating a moment where heritage met global fashion.
Speaking about the creation, Pujaa Shah said, “For me, Patola is not just a textile; it is emotion, history, and identity woven together. Taking this craft to Cannes is deeply special because it gives our artisans the recognition they truly deserve. Every thread carries the effort of hands that have protected this legacy for generations. I wanted the world to witness the beauty of Indian craftsmanship in its purest form.”
Mouni Roy carried the ensemble with grace, allowing the artistry of the handwoven Patola to take centre stage.
The Cannes appearance marked an important moment not only for Indian fashion but also for artisans and handloom traditions. Through this collaboration, Pujaa Shah once again highlighted that heritage crafts are timeless and deserve a place on every global platform.
